Data aggregation is currently one of the hottest topics in the financial services industry. As technology evolves and robo-advisers attempt to snatch clients, advisory firms are seeking new ways to stay competitive.
What better way than pulling in information on all of a client's finances in real time?
Although the notion of incorporating held-away assets into an adviser's view is decades-old, in general advisers have been slow to incorporate the digital account-aggregation services that software vendors offer.
Some even feel that the process may be a waste of time.
Data-management experts are assuring advisers that's not the case.
"Most advisers have just a partial view of assets based on an investor's profile," said Stephane Dubois, chief executive of Xignite, a data analytics and aggregator. "Without knowing that, they don't necessarily provide that holistic advice."
There are ways advisers can dive into the data to reap the best results in a time-efficient manner.
Lowell Putnam, chief executive of Quovo, a data aggregator, said advisers need to first ensure that they are pulling data from all of the accounts a client has. Through Quovo's platform, advisers can invite their clients to share their financial information without sharing their login credentials.
"What you get out of it depends partially on what you and your clients put into it," he said, suggesting that advisers ask prospects and clients to share this data in order to enable the creation of customized financial plans.
"If they are willing to share that information with you, it streamlines the process," Mr. Putnam said. "We find advisers do very well when they aggregate client accounts, even before they have become clients."
Clients should be engaged in the process of gathering and applying data insights from the very beginning.
David Benskin, chief executive of Wealth Access, a data-aggregation platform, said that having an easy-to-use portal helps. It also keeps advisers competitive against the likes of robo-advisers.
"Where robos excel is the client-engagement piece," Mr. Benskin said. "The client has to be inspired or initiated and want to provide that information."
The trick to getting clients to jump on board is to provide an immediate result or insight for the client so they see something positive come out of the process.
Mr. Benskin said that using data aggregation through software highlights identifiable objects like a high interest rate for a mortgage or too much credit card debt. They can analyze "the overall balance sheet," he said.
Mr. Putnam suggests providing something tangible to clients as well, such as a report of all of the aggregated accounts, even if it's at first a basic overview.
"It's a big ask to share credentials online, so clients need to see benefits," he said. "You have to be able to show something back to the end client."
Many software platforms have that aspect covered, especially as more and more vendors team up with one another.
AdvisoryWorld, a financial planning, asset allocation and investment analysis software provider, recently announced that it will use data aggregator Intuit through their integration with Orion Advisor Services, a wealth management technology provider, to analyze client data.
"Advisers are getting more and more value out of this type of data," Mr. Wilson said. "It is only going to get better the way aggregators are opening up their pipes."
Indeed, they are. Take for example, financial services technology provider Envestnet, which recently acquired data aggregator Yodlee, or Quovo, which recently finished up a funding round with participants including Ron Carson, Steve Lockshin and Marty Bicknell.
Sue Glover, the founder and president of Susan Glover & Associates, a financial services technology consultancy, said there's a lot that advisers can and should do with the client data they collect — such as map available data with the goals of the client to provide a better story for what they have and where they're going. However, she wonders how much information is too much information.
"Do clients really want planners knowing their credit card balances or mortgages?" she said. "If they don't want to save, then it might become an issue or seem too much like Big Brother is watching."
While that may be a concern, advisers will need to stay focused on why they're incorporating personal financial data: to provide a better personalized plan for their clients.
"This isn't a Big Brother mentality," Mr. Putnam said. "It's really what we call the 'big bro,' a hand on your shoulder and giving advisers better insights to achieve your goals."
Source: Investment News
Partners with ESG Book to Drive Investor Sustainability Engagement
SAN MATEO, Calif., April 12, 2022 /PRNewswire/ -- Xignite, Inc., the leading provider of market data APIs to brokers and wealth managers, announced the launch of a new Environmental, Social and Governance (ESG) data API in partnership with ESG Book, a global leader in ESG data and technology. Xignite's brokerage, wealth, and media customers can now increase user engagement and retention with state-of-the-art sustainability trading products.
As ESG investment has gone mainstream, today's digital investors, institutional investors, and corporations alike require ESG data to help them answer questions that range from a company's workforce diversity to its commitment to a net zero future. In this context, brokers and wealth managers can use ESG data to increase client engagement around their portfolios and differentiate their offerings in a very fragmented marketplace.
"We are thrilled to extend our highly scalable and advanced API platform to include ESG Book's real-time sustainability dataset. With the recent SEC announcement of proposals for climate disclosure, the momentum for sustainability data in the U.S. just keeps on building. If you do not offer ESG data and portfolio analytics to your clients today, you will run into growth and retention challenges," said Stéphane Duboi, the CEO of Xignite.
Dr Daniel Klier, CEO of ESG Book, said: "As capital markets transition towards a more sustainable, net-zero future, demand for accessible, comparable and transparent ESG data has never been higher. We are delighted to be partnering with Xignite, a global leader in API solutions, to deliver our real-time ESG data products to clients at both speed and scale through the latest cloud technology."
Xignite's new ESG API is designed to fast track the launch of ESG powered products. Transparent, well-structured and easy to understand ESG datasets eliminate the need for robust in-house ESG expertise. Advanced screener endpoints further simplify development by eliminating the need to maintain a database.
XigniteGlobalESG API covers a comprehensive universe of public companies domiciled in North America, EMEA, APAC, and Latin America. In addition to ESG scores, this API provides Global Compact scores, involvement data, temperature scores, and raw emissions data.
About Xignite
Xignite is the leading provider of market data API solutions to brokers, wealth managers, and the tech firms who serve them. Xignite has been disrupting the market data industry from Silicon Valley since 2003 when it introduced the first commercial REST API. Today, more than 700 firms use Xignite's APIs more than half a trillion times a month to deliver high-value data to digital investors. Visit xignite.com or follow us on Twitter @xignite.
About ESG Book
ESG Book is a global leader in sustainability data and technology. Through a cloud-based platform, ESG Book makes sustainability data more widely available and comparable for all stakeholders, enables companies to be custodians of their own data, provides framework-neutral ESG information in real-time, and promotes transparency. It counts many of the world's leading financial organisations among its clients, which collectively manage over $120 trillion in assets. www.esgbook.com
04/12/2022
Sales Up 50%. API Volumes Now Exceed Half a Trillion per Month.
Xignite, Inc., the leading provider of market data APIs to brokers and wealth managers, announced that 2021 was a banner year for its business. Xignite experienced more than 50% growth in new client bookings over 2020. Most of this growth was fueled by heavy demand from new brokerage and wealth management applications as more firms entered the business. Xignite also saw a 53% increase in API consumption to a whopping half a trillion requests a month - driven mainly by increased activity from digital investors as they consumed more and more data during the pandemic.
The Digital Investor Revolution was created by the convergence of zero-cost trading, fractional shares, working from home, the pandemic, and the emergence of a new and more powerful generation of retail investors. This has created significant momentum in trading and wealth management, primarily US-based equity and options trading. And it has fueled the entrance of a considerable number of new prominent players in the field, especially embedded finance providers. It all came to light in early 2021 with the Reddit and Gamestop phenomenon. But it has not proven to be short-lived. The transformation could be profound. Indeed Xignite saw its momentum accelerate in Q4-2021, with bookings growth exceeding 310% over the same quarter in 2020.
“Xignite is one of the oldest and most scalable commercial API infrastructures globally. It’s not a surprise that our clients have grown to rely on us for their mission-critical business needs,” says Stephane Dubois, Xignite’s CEO and Founder. “It’s not only the mind-numbing volumes that we have to deal with,” adds Dubois, “It’s also the 4-nine+ level of availability we deliver day in and day out coupled with the awesome market data quality and the high touch responsiveness of our support teams. These metrics matter to large embedded finance firms entering the business or legacy firms migrating to the cloud. They spend tens of millions of dollars entering the business. They don’t want to see it evaporate because of poor data quality or API availability.”
About Xignite
Xignite powers the investing apps and services that enable millions of people to manage their portfolios and trade stocks from a phone or tablet with the industry’s best financial market data APIs. We help more than 700 fintech trading, investment, and analytics firms like Robinhood, SoFi, and Betterment provide digital investors with the market data they need, such as real-time stock prices and company news. Visit xignite.com or follow on Twitter @xignite.
03/10/2022
Xignite, Inc., the leading provider of market data APIs to brokers and wealth managers, announced the launch of a new cryptocurrency data API. Xignite’s brokerage, wealth, and media customers can now increase the value and stickiness of their services to digital investors by taking advantage of the depth and breadth of data offered by this API.
Investment in cryptocurrencies has increased dramatically over the last few years and has proven to draw new investors into the world of trading. As a result, brokerage companies are trying hard to make buying, selling, and holding Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), and other cryptocurrencies as easy as possible for their clients. The XigniteCrypto API is the first to bring together a vast universe of cryptocurrency information alongside the equity, ETF, and option data brokers and fund managers need to offer high-quality services to their clients. It also provides the depth of functionality required for them to engage customers and drive trading activity
“Cryptocurrencies tend to operate in their own world,” said Stephane Dubois, CEO, and Founder of Xignite. “This means that if you want to offer integrated equity, option, and crypto trading or analytics for your clients, you are going to have to cobble up a lot of heterogeneous data from many disparate sources, and that’s a pain,” adds Dubois. “With our new crypto API, you get the depth of coverage, the quality, and the reliability across all asset classes you need to grow your business - all in one integrated solution.”
Xignite’s new cryptocurrency API, XigniteCrypto, provides real-time and historical quotes for over 900 cryptocurrencies, including coins and tokens. It includes unique API endpoints that help firms engage digital investors, using the data and tools they need to make crypto trading decisions, including price alerts, historical charting, currency conversion, and cryptocurrency news.
About Xignite
Xignite is the leading provider of market data API solutions to brokers, wealth managers, and the tech firms who serve them. Xignite has been disrupting the market data industry from Silicon Valley since 2003, when it introduced the first commercial REST API. Since then, Xignite has continually taken advantage of new technologies to help its clients grow their business and serve their customers better by using financial market data effectively. Today, more than 700 firms use Xignite’s APIs more than half a trillion times a month to deliver high-value data to digital investors. Visit xignite.com or follow on Twitter @xignite.
02/15/2022
Xignite, Inc., a cloud-based market data distribution and management solutions provider for financial services and technology companies, announced a new Vendor of Record service for clients subscribing to real-time and delayed market data. The new service vastly simplifies the administration and reporting required by exchanges and often eliminates the need to pay redistribution fees, potentially saving clients thousands of dollars a month.
As an approved Vendor of Record, also called a Service Facilitator, Xignite can redistribute real-time and delayed equities and options pricing data from Nasdaq, New York Stock Exchange (NYSE), Options Price Reporting Authority (OPRA), OTC Markets (OTCM), and the Toronto Stock Exchange (TSX).
Adhering to the complex compliance guidelines required by exchanges is extremely difficult for investment advisers, financial advisers, or order management software providers that need to display real-time or delayed data. Each exchange has its own unique set of regulations and compliance requirements, and clients need to prove that they have control over who receives the data, in what format, and for what use case. Xignite’s Vendor of Record service eliminates the administrative burden of tracking these complex compliance requirements.
The new service utilizes Xignite’s cloud-native Entitlements and Usage Microservices to give firms complete control and transparency of their data consumption and usage. Xignite provides data entitlements, usage tracking, and exchange reporting across various data sets, users, and applications to ensure exchange compliance. Xignite’s new service sometimes eliminates the need to pay expensive redistribution fees. Exchange fees for display data, regardless of the number of users, can cost upwards of $10,000 per month. These high fees are especially difficult for smaller financial firms with just a few real-time data users.
“Maneuvering through the maze of required compliance policies, entitlements, usage tracking, and reporting requirements, and being subjected to frequent audits is no easy feat,” said Vijay Choudhary, Head of Product for Xignite. “Xignite’s mission is to “Make Market Data Easy.” Today’s announcement is another step towards this. We are taking away the administrative burdens and complexity of licensing market data and allowing our clients the freedom to focus on their investment and trading strategies and building innovative products.”
Xignite’s Vendor of Record service is available for professional users with internal and display-only use cases. The service is available now as an add-on service for subscribers of our real-time and delayed equities and options pricing data APIs. These include:
About Xignite
Xignite has been disrupting the financial and market data industry from its Silicon Valley headquarters since 2003 when it introduced the first commercial REST API. Since then, Xignite has continually refined its technology to help Fintech and financial institutions get the most value from their data. Today, more than 700 clients access over 500 cloud-native APIs to build efficient and cost-effective enterprise data management solutions. Visit xignite.com or follow on Twitter @xignite.
09/21/2021
