We are thrilled to announce the release of XigniteLogos API in collaboration with Benzinga, an innovative financial media outlet and data provider. Using Benzinga’s curation of in-house, up-to-date logos, our API allows clients to display company logos on their platforms for both mobile and desktop formats. Our API covers over 7,000 equities, including major US exchanges, OTC listings, and fund families.

Everyday, users operating on financial platforms are flooded with information on hundreds of companies. This massive amount of information can make it difficult to distinguish one company from another. By displaying a company’s logo, which is instantly recognizable, our API allows for their brand and individuality to stand out among the rest. “Logos drive engagement in securities often more readily recognized by their unique company brand mark than a ticker symbol or simple text name.” said TJ Paige, Head of Product for Benzinga.

Our Logos API not only strengthens brand awareness but benefits a platform’s user base. Providing a recognizable, high-quality visual aid minimizes trading errors and strengthens user trust and satisfaction. “Displaying brands and logos instead of sometimes confusing and changing symbols simplifies the end-user experience. We strive to help our customers build engaging services. Our new logos API will make that even easier.” said Stéphane Dubois, CEO of Xignite.

The XigniteLogos API is a much improved version of Xignite old logo API that was retired many years ago. It is super flexible and lets users retrieve logos using any identifier (including CUSIP, ISIN, FIGI, and SEDOL) and our powerful symbology timeline. Users can choose between light and dark logos and every logo has a transparent background for easy inclusion in your app or web site. Users can also customize the size of each logo while preserving the aspect ratio using our smart scaling technology. Because we automatically map funds by issuers, our Logo API also provides extensive coverage of ETFs as well.

For more information on XigniteLogos API, contact sales@xignite.com.

Image courtesy of eToro.