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Greenwich Analyst Says Real-Time Data in the Cloud is Real

Apr 16, 2020 By Kerry Langstaff Categories - Industry Trends

Greenwich Associates

In a recent blog post by Dan Connell of Greenwich Associates, he disputes the myth that the cloud is not suited to handling real-time market data. Pulling data from a recent Xignite white paper, Connell says that with real-time data, latency is key, and the extra “hops” needed to get into and out of a cloud environment have been viewed as non-starters. But the reality is that very few firms compete on latency. The majority now feel they are “fast enough”, with a very small number of electronic market makers making money based on the speed of their infrastructure over another’s. The latency problem has largely been isolated to a very few specific applications, with market infrastructure so efficient that “hopping” in and out of the cloud does not have a meaningful impact on data consumption or delivery—and often is better than legacy infrastructures some firms are still running in-house. To put it simply, real-time data in the cloud is now very viable choice for most market participants.

Read Dan's blog 

Download the Xignite white paper Dan references.

Kerry Langstaff

Kerry Langstaff

Chief Marketing Officer

Kerry Langstaff spearheads marketing and partnership efforts at Xignite. She is passionate about driving fintech innovation and has spoken at numerous fintech events around the world. 

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